25+ copies
A 1-hour webinar with Stefan F. Dieffenbacher for your team.
How to Create Innovation
A practical, comprehensive, OpenSource guide for successful corporate innovation.
Where to buy
For teams and faculties
Order for your whole team and we will come to you.
25+ copies
A 1-hour webinar with Stefan F. Dieffenbacher for your team.
100+ copies
A half day of coaching or consulting on the challenge you choose.
250+ copies
A keynote, delivered to your organization.
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The book in a minute
Trusted by global companies
Led large scale projects with multi-million-$ impact for BMW, BNP Paribas, Deutsche Telekom, Epson, Etihad Etisalat, Hubert Burda Media, IBM, Jaguar, Linde, Mobily, O2, Pfizer, Sapient, Sky, VNG, Vodafone, et al.
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Take a sneak preview
The preview covers the opening chapter and a full model walkthrough, so you can judge the level of detail for yourself.
A word from the main author
Let’s UNITE & create a world worth living in.
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Stefan F. DieffenbacherFounder & CEO of Digital Leadership
The reason this book exists
Prevent failure with the only book on Innovation that bridges all the silos and a proven step-by-step approach with all the tools you are ever going to need!
And this exactly what we offer in this book, through
60+ contributors
500+ years of collective exprience
10+ billion portfolio experience
Understand your context, design the right setup & lay the foundation for successful innovation
An end2end approach bridging all the silos
The first full fledged Business Model Framework
A guide to fill the infamous strategy-execution gap
Follow a proven scalable roadmap from business capabilities to operating model implementation.
Included 50+ tools, ready to be used in your workshops, including guiding questions and background comments
Included with the book
Plus the first full-fledged Business Model Framework connecting all the dots.
Who it is for
I want to…
This book bridges all silos, all topics, all domains. It provides an end2end understanding. It helps both corporates and start-ups find their footing to grow and scale.
What will this book help you achieve?
This book will blow your mind. Finally we have an end2end guide on innovation and digital transformation that walks the talk. With all the tools we need to get our work done.
I want to…
Understand what should happen end2end. Based on this book, you will be able to develop the right setup, leadership, culture, portfolio and ultimately drive success across your initiative(s).
What will this book help you achieve?
If you as a corporate want to beat a start-up, you have to be aware of your strategic assets and capabilities so you know which weapons you require to beat the market!
I want to…
We share with you the single best way to typically apply. And we back it up with all the methods, tools, frameworks and approaches you are going to need to innovate and transform.
What will this book help you achieve?
With the help of the Digitalization Building Blocks, you can easily understand which components are mandatory for successful digitalization.
What’s inside
Understand where the real opportunities sit before you spend a cent on a solution.
How
Covered in
An end2end approach that bridges the silos instead of handing work over them.
How
Covered in
Culture is the constraint most transformations discover too late.
How
Covered in
The first full-fledged Business Model Framework connecting all the dots.
How
Covered in
The infamous strategy-execution gap, addressed as a design problem.
How
Covered in
A scalable roadmap rather than a programme of hope.
How
Covered in
Questions to be answered
How to create innovation in my company?
Ultimately the rate of change inside of your organization has to match (and hopefully exceed) the rate of change in the market relevant to you. How? Leverage the lessons from this book and apply the provenly most effective strategies to your specific business model and initiative. You can either grow from a small cell, or directly start out with a larger unit.
How could I use all of these models? Is that just a theory?
In hundreds of different ways, they all provide a structure for organizations to assess different dimensions and meaningfully respond to any innovation or digital transformation challenges. And, to answer the second question, even though theory is the lighthouse leading the way, every model is ready to be used in your workshops and business processes to get fast and concrete results.
What is your track record?
This book has been written by 60+ contributors and industry thought leaders from all over the world. In addition, we at Digital Leadership have delivered dozens of projects and programs since 2010 for globally leading organizations and start-ups. So this book covers the essence of what we collectively learned.
How can this book help us grow our leadership and leave the competition behind?
Most importantly: build the right context. Most organizations fail to understand in which Horizon they are playing and how to set themselves up for success. Limiting your initiatives to areas where you can leverage core or ideally differentiating capabilities, identifying important but unmet customer needs, and building a culture fit for innovation are just a few critical building blocks to get right.
All our past innovation projects failed: can you help us ensure this does not happen again?
Failure is part of innovation and digital transformation. But a significant failure percentage is often a sign of more fundamental challenges. If you apply the UNITE approach and models correctly, you should see timelines shorten, budgets shrink, all while drastically improving the investment security.
What business domain does this book apply to and how can I know your framework will work in my case?
Uniquely, the UNITE models provide a comprehensive way of thinking and working, encompassing all business domains and spanning an initiative’s entire lifecycle. Simply put, the UNITE approach shows you what to use, how to use it and how everything fits together — addressing the most critical challenge of innovators everywhere. By the way, UNITE stands for “Understanding and Navigating Innovation & Transformation in Enterprises.”
Table of contents
Each one stands on its own, and each one carries the models that make it workable.
Get to know the authors
Founder & CEO
Working with some of the largest global companies in the world, Stefan is a highly recognized industry thought leader in innovation & transformation.
Partner Brand & Experience Design
Caroline is a veteran brand & experience leader who’s led design experience with some of the most respected brands in the marketplace.
Corporate Executive
A deal-making expert having led significant M&A transactions; business leader having built and led significant H1 and H2 businesses with portfolio values above £8bn.
Partner Culture Change
Susanne is a leading authority in the field of culture change. She has led organizational change projects for key players across the world.
Partner for Organizational Development
Andreas Rein is a C-Level sparring partner and organizational development agent supporting organizations from strategy to agile execution.
Partner for Innovation & Digital Transformation
Sascha is a world class innovation & digital transformation leader with a human centered approach. Ex-R/GA & razorfish CEO.
What readers say
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FAQ
Who is this for?
If you want to get a holistic and end2end understanding of innovation and digital transformation, then this book is for you. It is an excellent choice for innovation and digital transformation leaders, start-ups, C-level executives and generally anybody passionate about innovation and digitalization. The book is on purpose written in a highly visual and straightforward way and is easy to read through.
Will this work for me?
We created the UNITE framework (in short for “Understanding and Navigating Innovation & Transformation in Enterprises”) to work for everyone, providing a comprehensive innovation guide that encompasses all business domains, and spans the entire lifecycle of an initiative. Simply put, the UNITE approach will show you what to use, how to use it and how everything fits together — addressing the most critical challenges of innovators everywhere.
What digital versions of the book are available?
You can download the book both as an ePub format (for any mobile phone or tablet, and eReaders such as Kindle) and as a PDF — both single-page and double-page view. If you purchase the book on any other platform (such as Amazon), you will only get the ePub version. The UNITE models are offered on our website for download; they typically each summarize 3–7 models, including critical variations and documentation.
How is this different than other books on innovation?
How to Create Innovation is the first holistic and end2end book on innovation. We thus do not focus on one specific aspect of innovation, but rather present the most comprehensive overview of the best ways to create innovation and digital transformation.
Do you have any success stories?
This book has been written by 60+ contributors and industry thought leaders from all over the world. In addition, we at Digital Leadership have delivered dozens of projects and programs since 2010 for globally leading organizations and start-ups. We have delivered numerous success stories — ask us if you are interested. We may not be able to share all the details due to confidentiality reasons.
Every copy comes with instant access to our 50+ models.
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